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Carte Perspectives on Consumer Behaviour Wlodzimierz Sroka

Perspectives on Consumer Behaviour

Theoretical Aspects and Practical Applications

Autor: Wlodzimierz Sroka
Limbă: engleză
Legare: Copertă tare
Editura: Springer Nature Switzerland AG
Disponibilitate: În depozitul extern
Expediem în 10-13 zile
990.92 lei
This book explores key factors associated with consumer behaviour, from both a theoretical and pract...

Informații despre carte

Autor
Wlodzimierz Sroka
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2020
Pagini
338
EAN
9783030473792
Enbook ID
28700609
Editura
Springer Nature Switzerland AG
Greutate
705
Dimensiuni
155 x 235 x 25

Descriere completă

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

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