Pattern Breakers

Name: Pattern Breakers
Brand: Pan Macmillan
SKU: 9781035055074
Price: 126.8 RON
Availability: InStock

Autor: Mike Maples Jr, Peter Ziebelman

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Legare: Copertă tare

Editura: Pan Macmillan

Disponibilitate: În depozitul extern

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''The most important start-up book of the last ten years'' - Steve Blank, co-creator of the Lean Sta...

Informații despre carte

Autor

Mike Maples Jr, Peter Ziebelman

Limbă

germană

Legare

Carte - Copertă tare

Publicat

2024

Pagini

288

EAN

9781035055074

ISBN

1035055074

Enbook ID

45318461

Editura

Pan Macmillan

Greutate

486

Dimensiuni

153 x 234

Descriere completă

''The most important start-up book of the last ten years'' - Steve Blank, co-creator of the Lean Startup movement

Based on extensive research and real-world examples, Pattern Breakers upends accepted wisdom about how to achieve breakthrough success, and provides a playbook for anyone launching a startup or creating a new product.

Pattern Breakers had its roots in the time when Mike Maples, a seasoned venture capitalist, was stumped, unable to get a grip on why some businesses he funded — X (formerly Twitter), Twitch, and Okta, for example — took off, while others, some deemed “most likely to succeed,” shut their doors despite doing everything right. Was it dumb luck that separated gold from dross?

What Maples and Stanford University’s Peter Ziebelman discovered contradicts accepted wisdom and upends today’s formulaic approach to entrepreneurship. They learned that pattern-breaking ideas radically change the traditional rules, and are driven by people with the independent-mindedness and courage to divert from the consensus.

With intriguing and entertaining storytelling based on a lifetime of experience, Pattern Breakers vividly illustrates what differentiates breakthrough ideas from those that initially seem promising but that meet with mediocre results, and why others that initially seem unworthy — and even idiotic — end up radically changing how people live.

''An indispensable guide to start-up success'' - Safi Bahcall, author of Loonshots

''Reveals how elite founders don''t just navigate uncertainty - they harness it to redefine what''s possible'' - Annie Duke, author of Thinking in Bets

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