Origination - The Geographies of Brands and Branding

Name: Origination - The Geographies of Brands and Branding
Brand: John Wiley & Sons Inc
SKU: 9781118556405
Price: 157.07 RON
Availability: InStock

Autor: Andy Pike

Limbă:

Legare: Carte broșată

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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157.07 lei

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual fr...

Informații despre carte

Autor

Andy Pike

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2015

Pagini

248

EAN

9781118556405

ISBN

1118556402

Enbook ID

02749097

Editura

John Wiley & Sons Inc

Greutate

320

Dimensiuni

230 x 154 x 14

Descriere completă

Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value incommodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

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