Organizational Marketing

Name: Organizational Marketing
Brand: Cengage
SKU: 9781861524805
Price: 608.76 RON
Availability: InStock

Autor: Dominic Wilson

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Legare: Carte broșată

Editura: Cengage

Disponibilitate: șansă 50%

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608.76 lei

"Organizational Marketing" is a diverse and complex field embracing all forms of exchange relationsh...

Informații despre carte

Autor

Dominic Wilson

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1999

Pagini

304

EAN

9781861524805

ISBN

1861524803

Enbook ID

05122918

Editura

Cengage

Greutate

476

Dimensiuni

154 x 228 x 20

Descriere completă

"Organizational Marketing" is a diverse and complex field embracing all forms of exchange relationships between organizations, as opposed to marketing between organizations and consumers. Obviously, there are many differences between industrial and consumer markets, with important implications for the theory and practice of marketing. However, many of the concerns of organizational marketing overlap increasingly, not only with issues in consumer marketing but also with the concerns of other management functions, such as production management.

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Organizational Marketing

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