Carte Orchestrating Public Opinion Paul Christiansen

Orchestrating Public Opinion

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
887.39 lei
Analysis of political advertising tends to give music short shrift - which flies in the face of what...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2017
Pagini
276
EAN
9789462981881
ISBN
9462981884
Enbook ID
16072346
Greutate
574
Dimensiuni
243 x 163 x 23

Descriere completă

Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.

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