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Carte Open Evaluation Jörg Haller

Open Evaluation

Integrating Users into the Selection of New Product Ideas

Autor: Jörg Haller
Limbă: engleză
Legare: Carte broșată
Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
276.72 lei
Selecting new product or service ideas that are worthwhile to be exploited has always been a major c...

Informații despre carte

Autor
Jörg Haller
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2013
Pagini
233
EAN
9783834944863
ISBN
3834944866
Enbook ID
01784530
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Greutate
3351
Dimensiuni
148 x 210 x 15

Descriere completă

Selecting new product or service ideas that are worthwhile to be exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation§challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions.§Consequently, solutions are needed that help identifying the most promising ideas. The book Open Evaluation proposes a potential solution: integrating external stakeholders into the assessment of§product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation.