Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

Autor: Christoph W. Kunne

Limbă:

Legare: Carte broșată

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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This book investigates the powerful role of online intermediaries, which connect companies with thei...

Informații despre carte

Autor

Christoph W. Kunne

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

224

EAN

9783319845739

Enbook ID

21374399

Editura

Springer International Publishing AG

Greutate

379

Dimensiuni

155 x 235 x 14

Descriere completă

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies. In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. As such, the work appeals for both its academic scope and practical reach.

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Online Intermediaries for Co-Creation

An Explorative Study in Healthcare

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