Carte On Message Pippa Norris

On Message

Communicating the Campaign

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
250.47 lei
To what extent are the techniques of campaigning and media management critical to the outcome of mod...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1999
Pagini
224
EAN
9780761960744
ISBN
0761960740
Enbook ID
04686032
Greutate
370
Dimensiuni
156 x 234 x 13

Descriere completă

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.

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