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On Message

Name: On Message
Brand: SAGE Publications Inc
SKU: 9780761960737
Price: 692.93 RON
Availability: InStock

Communicating the Campaign

Autor: Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A. Semetko

Limbă:

Legare: Copertă tare

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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692.93 lei

To what extent are the techniques of campaigning and media management critical to the outcome of mod...

Informații despre carte

Autor

Pippa Norris, John Curtice, David Sanders, Margaret Scammell, Holli A. Semetko

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1999

Pagini

224

EAN

9780761960737

ISBN

0761960732

Enbook ID

04686031

Editura

SAGE Publications Inc

Greutate

490

Dimensiuni

156 x 234 x 18

Descriere completă

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.