Carte Objects of Affection Arthur Asa Berger

Objects of Affection

Semiotics and Consumer Culture

Limbă: engleză
Legare: Copertă tare
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
298.01 lei
In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of con...

Informații despre carte

Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2010
Pagini
198
EAN
9780230103726
ISBN
0230103723
Enbook ID
04551469
Greutate
340
Dimensiuni
218 x 138 x 17

Descriere completă

In this book, preeminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived "sacredness" in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways. The first part of the book introduces semiotic theory and its key theorists and practitioners. The second part applies semiotic theory to interpret advertising, marketing, and branding. With levity and precision, Berger leads students to think critically about our lives and the menu of lifestyles promoted by corporations that profit from branded consumption.

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