Notes from the Brand Stand

Name: Notes from the Brand Stand
Brand: Shadow Group Publishing
SKU: 9798993426204
Price: 103.01 RON
Availability: InStock

Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won

Autor: Warren Kornblum

Limbă:

Legare: Carte broșată

Editura: Shadow Group Publishing

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

103.01 lei

Some Brands Capture Our Attention. The Great Ones Win Our Hearts.In Notes from the Brand Stand, Warr...

Informații despre carte

Autor

Warren Kornblum

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2026

Pagini

192

EAN

9798993426204

Enbook ID

51230326

Editura

Shadow Group Publishing

Greutate

230

Dimensiuni

140 x 216 x 10

Descriere completă

Some Brands Capture Our Attention. The Great Ones Win Our Hearts.

In Notes from the Brand Stand, Warren Kornblum draws on decades of experience-ranging from founding his own agency to guiding iconic global brands and advising billion-dollar companies as well as ambitious startups. His core truth is clear: the strongest brands don't just capture market share-they earn Share of Heart.

Through stories, insights, and reflections, Kornblum explores how brands earn trust, embody purpose, and demonstrate their values every day. You'll be reminded that purpose must be felt, connection endures longer than promotion, and trust is fostered by living what you stand for.

Notes from the Brand Stand is both insightful and inspiring-a book about the beliefs behind the greatest brands and the lasting connections that make people truly care about them.

Great brands earn a place in people's hearts-and this book will explain why.

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Notes from the Brand Stand

Thoughts on Emotional Branding from Someone Who Has Fought for Consumer Attention and Won

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și