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Norco's motto, "City Living in a Rural Atmosphere," is clearly reflected in this town where horses trot down the street next to cars and are frequently seen hitched up outside of local shops. In the late 1920s and 1930s, Norco was the home of the Norconian Club, an out-of-the-way hot spot for the Hollywood crowd. Built by city founder Rex B. Clark in 1928, the 900-acre luxury resort featured a 55-acre lake, hot sulfur spring, five-story hotel, casino, golf course, and a private airport. The club was sold in 1941 and eventually became the U.S. Naval Warfare Assessment Center, as well as the California Rehabilitation Center. The home of national rodeos and other premium equestrian activity, this unique community of more than 25,000 residents is tucked into Riverside County's southwestern corner and crisscrossed with 90 miles of horse trails. The archival photographs in this chronological compendium depict the founding, growth, and modern development of Norco.
