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Carte No Static Quincy McCoy

No Static

A Guide to Creative Radio Programming

Autor: Quincy McCoy
Limbă: engleză
Legare: Carte broșată
Editura: Hal Leonard Corporation
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
145.58 lei
Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends...

Informații despre carte

Autor
Quincy McCoy
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2002
Pagini
288
EAN
9780879307073
ISBN
9780879307073
Enbook ID
06580202
Editura
Hal Leonard Corporation
Greutate
498
Dimensiuni
167 x 221 x 18

Descriere completă

Now in softcover, No Static shows why success in today's corporate-controlled world of radio depends on putting personality and fun back on the air - and how to build the creative team to do it. This inspirational handbook by Quincy McCoy offers radio pros and aspiring broadcasters proven strategies for restoring the craft of creative programming. Practical techniques and exercises help develop leadership skills that encourage creativity, motivate staff, increase flexibility and nurture teamwork. Writing in a personal style, McCoy guides you and your radio station toward more focused branding, stronger programming, more personable DJs, and - ultimately - higher ratings leading to higher revenue.

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