Carte Nike Culture Robert Goldman

Nike Culture

The Sign of the Swoosh

Limbă: engleză
Legare: Carte broșată
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
222.37 lei
This book is one of the first to take an in-depth look at how an advertising image works. It situate...

Informații despre carte

Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1998
Pagini
208
EAN
9780761961499
ISBN
0761961496
Enbook ID
04686070
Greutate
464
Dimensiuni
192 x 233 x 11

Descriere completă

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

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