Niche

Name: Niche
Brand: Little, Brown Book Group
SKU: 9780349123004
Price: 81.6 RON
Availability: InStock

Autor: James Harkin

Limbă:

Legare: Carte broșată

Editura: Little, Brown Book Group

Disponibilitate: În depozitul extern

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81.60 lei

As high street and main street businesses continue to suffer, there's a new rule in business: forget...

Informații despre carte

Autor

James Harkin

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

256

EAN

9780349123004

ISBN

0349123004

Enbook ID

01201982

Editura

Little, Brown Book Group

Greutate

206

Dimensiuni

150 x 196 x 17

Descriere completă

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche. Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed. Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.

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