Newspapers: A Lost Cause?

Name: Newspapers: A Lost Cause?
Brand: Springer
SKU: 9789401059411
Price: 581.91 RON
Availability: InStock

Strategic Management of Newspaper Firms in the United States and The Netherlands

Autor: Patrick Hendriks

Limbă:

Legare: Carte broșată

Editura: Springer

Disponibilitate: În depozitul extern în cantități mici

Expediem în 13-18 zile

581.91 lei

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and T...

Informații despre carte

Autor

Patrick Hendriks

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

251

EAN

9789401059411

ISBN

9789401059411

Enbook ID

06617950

Editura

Springer

Greutate

434

Dimensiuni

160 x 240 x 15

Descriere completă

Newspapers: A Lost Cause? describes the recent history of newspaper firms in the United States and The Netherlands, and attempts to assess the chances of survival of the printed newspaper. The changing competitive media landscape and the challenges of today's newspaper organisations, including the impact of the Internet on the news industry, are described and analysed. The author argues that although the printed newspaper will not be replaced overnight by (new) competing media, the traditional business model of newspapers is being eroded slowly but steadily. A healthy newspaper industry and prospering newspaper firms can only exist, if management - including journalists and marketeers - focus their attention on changing the newspaper organisation and capitalise more intensively on its core assets and skills.

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Newspapers: A Lost Cause?

Strategic Management of Newspaper Firms in the United States and The Netherlands

Informații despre carte

Descriere completă

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