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New Service Development

Name: New Service Development
Brand: SAGE Publications Inc
SKU: 9780761917427
Price: 386.64 RON
Availability: InStock

Creating Memorable Experiences

Autor: James A. Fitzsimmons, Mona J. Fitzsimmons

Limbă:

Legare: Carte broșată

Editura: SAGE Publications Inc

Disponibilitate: În depozitul extern

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386.64 lei

This is the first book to address the topic of new service development for the evolving experience e...

Informații despre carte

Autor

James A. Fitzsimmons, Mona J. Fitzsimmons

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1999

Pagini

344

EAN

9780761917427

ISBN

076191742X

Enbook ID

04684068

Editura

SAGE Publications Inc

Greutate

514

Dimensiuni

156 x 229 x 11

Descriere completă

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.