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Carte New Service Development James A. Fitzsimmons

New Service Development

Creating Memorable Experiences

Autor: James A. Fitzsimmons, Mona J. Fitzsimmons
Limbă: engleză
Legare: Copertă tare
Editura: SAGE Publications Inc
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
738.53 lei
This is the first book to address the topic of new service development for the evolving experience e...

Informații despre carte

Autor
James A. Fitzsimmons, Mona J. Fitzsimmons
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2000
Pagini
344
EAN
9780761917410
ISBN
0761917411
Enbook ID
04684067
Editura
SAGE Publications Inc
Greutate
580
Dimensiuni
152 x 228 x 23

Descriere completă

This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.

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