New Luxury Management

Name: New Luxury Management
Brand: Springer International Publishing AG
SKU: 9783319824154
Price: 651.64 RON
Availability: InStock

Creating and Managing Sustainable Value Across the Organization

Autor: Emmanuelle Rigaud-Lacresse

Limbă:

Legare: Carte broșată

Editura: Springer International Publishing AG

Disponibilitate: În depozitul extern

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Presenting a vision of the luxury sector and its management, this edited book describes "the new lux...

Informații despre carte

Autor

Emmanuelle Rigaud-Lacresse

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2018

Pagini

311

EAN

9783319824154

Enbook ID

20118774

Editura

Springer International Publishing AG

Greutate

440

Dimensiuni

210 x 149 x 27

Descriere completă

Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.

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New Luxury Management

Creating and Managing Sustainable Value Across the Organization

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Descriere completă

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