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Carte Neutral Accent A Aneesh

Neutral Accent

How Language, Labor, and Life Become Global

Autor: A Aneesh
Limbă: engleză
Legare: Carte broșată
Editura: Duke University Press
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
173.73 lei
In "Neutral Accent," A. Aneesh employs India's call centers as useful sites for studying global chan...

Informații despre carte

Autor
A Aneesh
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2015
Pagini
168
EAN
9780822358534
ISBN
0822358530
Enbook ID
09236028
Editura
Duke University Press
Greutate
260
Dimensiuni
228 x 155 x 16

Descriere completă

In "Neutral Accent," A. Aneesh employs India's call centers as useful sites for studying global change. The horizon of global economic shift, the consequences of global integration, and the ways in which call center work "neutralizes" racial, ethnic, and national identities become visible from the confines of their cubicles. In his interviews with call service workers and in his own work in a call center in the high tech metropolis of Gurgoan, India, Aneesh observed the difficulties these workers face in bridging cultures, laws, and economies: having to speak in an accent that does not betray their ethnicity, location, or social background; learning foreign social norms; and working graveyard shifts to accommodate international customers. Call center work is cast as independent of place, space, and time, and its neutrality--which Aneesh defines as indifference to difference--has become normal business practice in a global economy. The work of call center employees in the globally integrated marketplace comes at a cost, however, as they become disconnected from the local interactions and personal relationships that make their lives anything but neutral.

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