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Carte Neuromarketing in Action Michel Badoc

Neuromarketing in Action

How to Talk and Sell to the Brain

Autor: Michel Badoc
Limbă: engleză
Legare: Copertă tare
Editura: Kogan Page Ltd
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
647.00 lei
Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in whic...

Informații despre carte

Autor
Michel Badoc
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2015
Pagini
280
EAN
9780749476144
ISBN
9780749476144
Enbook ID
09164481
Editura
Kogan Page Ltd
Greutate
580
Dimensiuni
163 x 240 x 21

Descriere completă

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour. Neuromarketing in Action then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities such as selling methods, sensory marketing and product modification, and on future strategies like value innovation, sensory brands, increased interaction with social networks and permission marketing.

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