Navigating Gendered Terrain

Name: Navigating Gendered Terrain
Brand: Temple University Press,U.S.
SKU: 9781439911488
Price: 466.49 RON
Availability: InStock

Stereotypes and Strategy in Political Campaigns

Autor: Kelly Dittmar

Limbă:

Legare: Copertă tare

Editura: Temple University Press,U.S.

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466.49 lei

From the presidential level down, men and women who run for political office confront different elec...

Informații despre carte

Autor

Kelly Dittmar

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2015

Pagini

244

EAN

9781439911488

Enbook ID

04795515

Editura

Temple University Press,U.S.

Greutate

458

Dimensiuni

152 x 229 x 20

Descriere completă

From the presidential level down, men and women who run for political office confront different electoral realities. In her probing study, "Navigating Gendered Terrain, "Kelly Dittmar investigates how gender influences the campaign strategy and behavior of candidates today. Concurrently, she shows how candidates' strategic and tactical decisions can influence the gendered nature of campaign institutions. "Navigating Gendered Terrain" addresses how gender is used to shape how campaigns are waged by influencing insider perceptions of and decisions about effective campaign messages, images, and tactics within party and political contexts. Dittmar uses survey information and interviews with candidates, political consultants, and other campaign professionals to reveal how gender-informed advertising, websites, and overall presentation to voters respond to stereotypes and perceptions of female and male candidates. She closes her book by offering a feminist interpretation of women as candidates and explaining how the unintended outcomes of political campaigns reinforce prevailing ideas about gender and candidacy.

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Navigating Gendered Terrain

Stereotypes and Strategy in Political Campaigns

Informații despre carte

Descriere completă

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