Narrative and Innovation

Name: Narrative and Innovation
Brand: Springer Fachmedien Wiesbaden
SKU: 9783658013745
Price: 276.01 RON
Availability: InStock

New ideas for business administration, strategic management and entrepreneurship

Autor: Andreas P. Müller, Lutz Becker

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Legare: Carte broșată

Editura: Springer Fachmedien Wiesbaden

Disponibilitate: În depozitul extern

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276.01 lei

Two terms, narrative and innovation, were brought together in an interdisciplinary and interactive c...

Informații despre carte

Autor

Andreas P. Müller, Lutz Becker

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2013

Pagini

275

EAN

9783658013745

ISBN

3658013745

Enbook ID

01688379

Editura

Springer Fachmedien Wiesbaden

Greutate

364

Dimensiuni

148 x 210 x 15

Descriere completă

Two terms, narrative and innovation, were brought together in an interdisciplinary and interactive conference in Karlsruhe, Germany, in 2010. The intention was to offer a forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation therefore offers a comprehensive overview of scientific and industrial perspectives beyond the mainstreams. The target groups are academic people and practitioners who search for fresh ideas and new combinations of thoughts.

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Narrative and Innovation

New ideas for business administration, strategic management and entrepreneurship

Informații despre carte

Descriere completă

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