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Mujercitos (effeminate man) historicizes the photographs of men dressed as women in the periodical Alarma during the 70's in Mexico. This research examines how these photographs participate in the larger national imaginary of non-normative sexualities in Mexico through an analysis of how and which specific modes of being identified are at play. The images were published in the leading nota roja newspaper Alarma (red page for the bloody content) in the spam of three decades (1963 to 1986). The images presented in the book portrait very sexualized subjects taking center stage within the photographs. The design of the book, inspired by the newsprint tearsheets is Paris based graphic designer Olivier Andreotti. The images are compiled by Susana Vargas who contributes an essay about this particular topic in the Mexican context. The most renowned Mexican art critic writer Cuauhtemoc Medina contributes also with an essay.
