Moralizing the Corporation - Transnational Activism and Corporate Accountability

Name: Moralizing the Corporation - Transnational Activism and Corporate Accountability
Brand: Edward Elgar Publishing Ltd
SKU: 9781848447592
Price: 703.17 RON
Availability: InStock

Autor: Boris Holzer

Limbă:

Legare: Copertă tare

Editura: Edward Elgar Publishing Ltd

Disponibilitate: În depozitul extern

Expediem în 14-20 zile

703.17 lei

This insightful book examines how transnational corporations respond to the challenges of anti-corpo...

Informații despre carte

Autor

Boris Holzer

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2010

Pagini

192

EAN

9781848447592

Enbook ID

05104611

Editura

Edward Elgar Publishing Ltd

Greutate

418

Dimensiuni

156 x 234 x 15

Descriere completă

This insightful book examines how transnational corporations respond to the challenges of anti-corporate activism and political consumerism. In prominent cases involving major corporations such as Nestle, Nike and Royal Dutch/Shell, transnational activists have successfully mobilized public opinion and consumers against alleged corporate misdemeanours. Campaigns and boycott calls can harm a corporation's image but, as this book points out, public scrutiny also gives corporations the opportunity to present themselves as responsible and accountable corporate citizens who subscribe to the very norms and values propagated by the activists. Academics, scholars and postgraduate students in international business management, organization studies, social movement studies and political sociology will find this book invaluable.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Moralizing the Corporation - Transnational Activism and Corporate Accountability

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și