Moral Markets

Name: Moral Markets
Brand: Taylor & Francis Ltd
SKU: 9781594514579
Price: 502.93 RON
Availability: InStock

How Knowledge and Affluence Change Consumers and Products

Autor: Nico Stehr

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Legare: Carte broșată

Editura: Taylor & Francis Ltd

Disponibilitate: În depozitul extern

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Nothing affects modern society more than the decisions made in the marketplace, especially (but not...

Informații despre carte

Autor

Nico Stehr

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2008

Pagini

288

EAN

9781594514579

ISBN

1594514577

Enbook ID

04830434

Editura

Taylor & Francis Ltd

Greutate

408

Dimensiuni

152 x 229 x 18

Descriere completă

Nothing affects modern society more than the decisions made in the marketplace, especially (but not only) the judgments of consumers. Stehr's designation of a new stage in modern societies with the term "moral markets" signals a further development in the social evolution of markets. Market theories still widely in use today emerged in a society that no longer exists. Consumers were hardly in evidence at all in early theories of the market. Today, growing affluence, greater knowledge, and high-speed communication among consumers builds into the marketplace notions of fairness, solidarity, environment, health, and political considerations imbued with a long-term perspective that can disrupt short-term pursuits of the best buy. Importantly, such social goals, individual apprehensions, and modes of consumer conduct become inscribed today in products and services offered in the marketplace, as well as in the rules and regulations that govern market relations. Stehr uses examples to illustrate these trends and build new theory fitting today's changing consumerism.

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Moral Markets

How Knowledge and Affluence Change Consumers and Products

Informații despre carte

Descriere completă

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