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***WINNER STARTUP/SCALEUP BOOK OF THE YEAR: BUSINESS BOOK AWARDS 2022***
Before you get on the Money Train, here's what you need to know...
You have a great business idea but very little money. There are investors out there with lots of money looking for interesting new businesses to invest in. On the face of it, it's a match made in heaven - but beware the details of the deal you do...
You won't be dealing with inexperienced investors. The standard models that investors impose on start-ups and young companies can mean loss of control, overbearing input, disproportionate reward to the wrong shareholders, or founders being squeezed out of their own businesses. The shape of your investment agreements will drive the future success of your business and your ultimate rewards.
This book prepares you for the investment journey and helps you avoid the pitfalls. Once you choose to get on board the Money Train, it becomes a journey with a pre-determined destination. And it can be almost impossible to stop, change direction, or get off.
David Pattison has considerable experience chairing and advising companies looking to raise funds across a wide range of industries. In this book he shares what every young business needs to know about investors before they buy a ticket for the Money Train journey, meaning you have a better chance of riding up front, in control of the journey, rather than in the last passenger coach, being bounced around at high speed, uncomfortable and out of control.
