Modernity Bluff

Name: Modernity Bluff
Brand: The University of Chicago Press
SKU: 9780226575209
Price: 230.36 RON
Availability: InStock

Crime, Consumption, and Citizenship in Cte d'Ivoire

Autor: Sasha Newell

Limbă:

Legare: Carte broșată

Editura: The University of Chicago Press

Disponibilitate: În depozitul extern

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In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their alr...

Informații despre carte

Autor

Sasha Newell

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

296

EAN

9780226575209

ISBN

0226575209

Enbook ID

04547866

Editura

The University of Chicago Press

Greutate

496

Dimensiuni

154 x 225 x 18

Descriere completă

In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in "The Modernity Bluff", it is an explicit performance so valued in Cote d'Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself.

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Modernity Bluff

Crime, Consumption, and Citizenship in Cte d'Ivoire

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