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Carte Modernity Bluff Sasha Newell

Modernity Bluff

Crime, Consumption, and Citizenship in Cote D'Ivoire

Autor: Sasha Newell
Limbă: engleză
Legare: Copertă tare
Editura: The University of Chicago Press
Disponibilitate: În depozitul extern în cantități mici
Expediem în 13-18 zile
713.31 lei
In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their alr...

Informații despre carte

Autor
Sasha Newell
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2012
Pagini
296
EAN
9780226575193
ISBN
0226575195
Enbook ID
04547865
Editura
The University of Chicago Press
Greutate
562
Dimensiuni
152 x 229 x 23

Descriere completă

In Cote d'Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive - rather, as Sasha Newell argues in "The Modernity Bluff", it is an explicit performance so valued in Cote d'Ivoire it has become a matter of national pride. Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity - highlighting the counterfeit nature of modernity itself.

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