Mobile Banking Adoption and Users Behaviour

Name: Mobile Banking Adoption and Users Behaviour
Brand: LAP Lambert Academic Publishing
SKU: 9783330033214
Price: 238.77 RON
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The Managers Dilemma

Autor: Abiud Moronge

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Editura: LAP Lambert Academic Publishing

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Mobile phones with banking technology are becoming more readily available in Rwanda. Similarly, many...

Informații despre carte

Autor

Abiud Moronge

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

124

EAN

9783330033214

ISBN

3330033215

Enbook ID

16068732

Editura

LAP Lambert Academic Publishing

Greutate

201

Dimensiuni

150 x 220 x 7

Descriere completă

Mobile phones with banking technology are becoming more readily available in Rwanda. Similarly, many financial institutions and mobile phone service providers are teaming up to provide several banking services to customers via the mobile phone. However, the number of people who choose to adopt or use such technologies is still relatively low. Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Theory of Reasoned Action (TRA), Decomposed Theory of Planned Behavior (DTPB), and Unified Theory of Acceptance and Use of Technology (UTAUT), are the base models used in this study to investigate the customers' perception in the adoption of mobile banking services. This research combines the variables, "perceived usefulness", "Perceived ease of use", "Perceived security", "Speed of access", "Perceived risk", "Reliability", "Compatibility" and Customer satisfaction. Results indicate that perceived usefulness, perceived ease of use, perceived risk, speed of access, compatibility, reliability influence customers to adopt mobile banking , while perceived security do not influence customers to adopt mobile banking.

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Mobile Banking Adoption and Users Behaviour

The Managers Dilemma

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