Mediatized Taiwanese Mandarin

Name: Mediatized Taiwanese Mandarin
Brand: Springer Verlag, Singapore
SKU: 9789811542213
Price: 604.7 RON
Availability: InStock

Popular Culture, Masculinity, and Social Perceptions

Autor: Chun-Yi Peng

Limbă:

Legare: Copertă tare

Editura: Springer Verlag, Singapore

Disponibilitate: În depozitul extern

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This book explores how language ideologies have emerged for Gangtai qiang through a combination of i...

Informații despre carte

Autor

Chun-Yi Peng

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2021

Pagini

120

EAN

9789811542213

Enbook ID

28237996

Editura

Springer Verlag, Singapore

Greutate

354

Dimensiuni

155 x 11 x 12

Descriere completă

This book explores how language ideologies have emerged for Gangtai qiang through a combination of indexical, interactional, and ideological processes in televised media. Using both qualitative and quantitative approaches, the author focuses on the following questions: First, how do fictional characters draw upon linguistic repertoires in the construction of personae? Second, in what ways are shifting gender ideologies embodied in these personae? And third, how is mediatized Taiwan Mandarin perceived by Chinese millennials in the northern metropolitan areas? The analyses in this book point to an emerging realignment among the Chinese towards Taiwan Mandarin, a variety they traditionally associated with chic, urban television celebrities and young cosmopolitan types. In contrast to Beijing Mandarin, Taiwan Mandarin is now perceived to be pretentious, babyish, and emasculated, mirroring the power dynamics between Taiwan and China.

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Mediatized Taiwanese Mandarin

Popular Culture, Masculinity, and Social Perceptions

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Descriere completă

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