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Carte Media Performance Denis McQuail

Media Performance

Mass Communication and the Public Interest

Autor: Denis McQuail
Limbă: engleză
Legare: Carte broșată
Editura: SAGE Publications Ltd
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
274.98 lei
This major text by the author of Mass Communication Theory offers a comprehensive analysis of the gr...

Informații despre carte

Autor
Denis McQuail
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1992
Pagini
368
EAN
9780803982956
ISBN
080398295X
Enbook ID
04715345
Editura
SAGE Publications Ltd
Greutate
550
Dimensiuni
138 x 216 x 21

Descriere completă

This major text by the author of Mass Communication Theory offers a comprehensive analysis of the growing field of assessment and evaluation of the performance of mass media. Across different societies, with varying media systems, there is evidence of increasing concern with the nature and quality of media output as well as about the independence and diversity of media systems. In this broad-ranging overview, Denis McQuail outlines the varying means of media performance assessment which have been attempted. He analyzes the central questions of what the 'public interest' means in this context, which criteria are relevant for assessing media performance, how such values are established and how they can be reconciled with the economic, industrial and audience market contexts. Both encapsulating a major area of recent debate and research, and advancing it to a new level, this book will be essential reading for students of media and communication studies and for those actively involved with media policy and practice.

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