Media Effects

Name: Media Effects
Brand: SAGE Publications Inc
SKU: 9781412964692
Price: 567.95 RON
Availability: InStock

Autor: W James Potter

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Editura: SAGE Publications Inc

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567.95 lei

Media Effects provides students with an in-depth understanding of how the media are constantly influ...

Informații despre carte

Autor

W James Potter

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

400

EAN

9781412964692

ISBN

1412964695

Enbook ID

04449734

Editura

SAGE Publications Inc

Greutate

680

Dimensiuni

190 x 230 x 19

Descriere completă

Media Effects provides students with an in-depth understanding of how the media are constantly influencing individuals and society. W. James Potter guides readers through the extensive body of research on the effects of mass media by organizing the book around two Media Effects Templates-the first examines media influences on individuals and the second looks at media influences on larger social structures and institutions. By foregrounding the different types of effects upon individuals and institutions-influences on behavior, attitudes, and beliefs, for example-Potter helps students to understand what the effects of media are, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences to look for evidence of these effects in their own lives.

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