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Carte Media Argumentation Douglas Walton

Media Argumentation

Dialectic, Persuasion and Rhetoric

Autor: Douglas Walton
Limbă: engleză
Legare: Copertă tare
Editura: Cambridge University Press
Disponibilitate: În depozitul extern
Expediem în 9-15 zile
387.09 lei
Media argumentation is a powerful force in our lives. From political speeches to television commerci...

Informații despre carte

Autor
Douglas Walton
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2007
Pagini
400
EAN
9780521876902
ISBN
0521876907
Enbook ID
02048593
Editura
Cambridge University Press
Greutate
662
Dimensiuni
156 x 235 x 23

Descriere completă

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments. He draws upon the most recent developments in artificial intelligence, including dialogical theories of argument, which he developed, as well as speech act theory. Each chapter presents solutions to problems central to understanding, analyzing, and criticizing media argumentation.

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