Measuring the Networked Nonprofit - Using Data to Change the World

Name: Measuring the Networked Nonprofit - Using Data to Change the World
Brand: John Wiley & Sons Inc
SKU: 9781118137604
Price: 183.65 RON
Availability: InStock

Autor: Beth Kanter, Katie Delahaye Paine

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Editura: John Wiley & Sons Inc

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183.65 lei

The tools nonprofits need to measure the impact of their social media Having a social media measurem...

Informații despre carte

Autor

Beth Kanter, Katie Delahaye Paine

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2012

Pagini

336

EAN

9781118137604

ISBN

1118137604

Enbook ID

01212122

Editura

John Wiley & Sons Inc

Greutate

550

Dimensiuni

235 x 178 x 17

Descriere completă

The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

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Measuring the Networked Nonprofit - Using Data to Change the World

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