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Carte Measuring Service Innovation Performance - Measuring Service Innovation Performance by Diffusion Model Chih-Hsien Chen

Measuring Service Innovation Performance - Measuring Service Innovation Performance by Diffusion Model

Measuring Service Innovation Performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism

Autor: Chih-Hsien Chen, Chyi Jaw, Bo-Xun Xiao
Limbă: engleză
Legare: Carte broșată
Editura: VDM Verlag Dr. Mueller E.K.
Disponibilitate: În depozitul extern
Expediem în 14-21 zile
273.57 lei
It is not easy to protect an unique service by regulation and patent because of the service characte...

Informații despre carte

Autor
Chih-Hsien Chen, Chyi Jaw, Bo-Xun Xiao
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2008
Pagini
92
EAN
9783639009583
ISBN
3639009584
Enbook ID
06811031
Editura
VDM Verlag Dr. Mueller E.K.
Greutate
136
Dimensiuni
152 x 229 x 5

Descriere completă

It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonableness of resource allocation. This study tries to measure new service diffusion as innovation performance in order to help evaluate the innovation decision in service industry.

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