Measuring Marketing

The 100+ Essential Metrics Every Marketer Needs

Autor: John A. Davis

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Legare: Carte broșată

Editura: De Gruyter

Disponibilitate: În depozitul extern

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239.28 lei

Marketing has long been considered more art than science, but the demands of a more dynamic, globali...

Informații despre carte

Autor

John A. Davis

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2017

Pagini

390

EAN

9781501515767

ISBN

1501515764

Enbook ID

18382462

Editura

De Gruyter

Greutate

744

Dimensiuni

171 x 241 x 24

Descriere completă

Marketing has long been considered more art than science, but the demands of a more dynamic, globalized business world has led to the development of sophisticated methods for quantifying marketing success. Organized into eleven focused sections, this reliable resource offers an effective approach to making a complex topic understandable. Written for both marketing managers accountable for growth-driven activities that must yield measurable results as well as senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective. Along the way, you'll be introduced to a variety of important analytical tools, from brand, customer, and sales metrics to advertising, price, and distributions metrics. And with the addition of new examples and metrics-including significant updates to the online/digital/social area- Measuring Marketing , Third Edition will put you in a better position to excel at this difficult endeavor.

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Measuring Marketing

The 100+ Essential Metrics Every Marketer Needs

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