Measuring Advertising Effectiveness

Name: Measuring Advertising Effectiveness
Brand: Taylor & Francis Inc
SKU: 9780805819014
Price: 1151.73 RON
Availability: InStock

Autor: William D. Wells

Limbă:

Legare: Copertă tare

Editura: Taylor & Francis Inc

Disponibilitate: șansă 50%

Şanse de a obține acest titlu

1 151.73 lei

Acknowledging that advertisements are complex phenomena that require detailed investigation, this bo...

Informații despre carte

Autor

William D. Wells

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

1997

Pagini

424

EAN

9780805819014

ISBN

9780805819014

Enbook ID

06592456

Editura

Taylor & Francis Inc

Greutate

940

Dimensiuni

152 x 229 x 28

Descriere completă

Acknowledging that advertisements are complex phenomena that require detailed investigation, this book explores the multidimensional nature of advertising's diverse effects from both academic and applied perspectives. It also addresses the problems and limitations of advertising.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Measuring Advertising Effectiveness

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Mindfulness-Based Art Therapy Activities: Creative Techniques to Stay Present, Manage Difficult Feelings, and Find Balance

Rising Sun Victorious: Alternate Histories of the Pacific War

Come Unto Me: A Manual of Instructions and Devotions for Confirmation, Holy Communion and Other Occasions

Principles of Political Economy

Contemporary Latin American Cinema

'Ten of the Best': Bed-time stories for adults.

Algorithms in Invariant Theory

Livelihood

Magician: Master

String Band Classics - Mandolin

Geochemistry Research Advances

Political Roots of Racial Tracking in American Criminal Justice

Investigative Ethics - Ethics for Police Detectives and Criminal Investigators

Clienții care au cumpărat această carte au mai cumpărat și

Rapport Fait Au Conseil Colonial de l'Ile Bourbon, Dans La Seance Du 25 Juin 1845

Handbuch der praktischen Genealogie

La cumbre escarlata, El arte de las tinieblas

Apprendre Le Chinois Niveau A2

Grandes Vo?tes; Volume 1

Zalando. Die Chancen und Risiken von E-Commerce