Measure What Matters - Online Tools For Understanding Customers, Social Media, Engagement and Key Relationships

Name: Measure What Matters - Online Tools For Understanding Customers, Social Media, Engagement and Key Relationships
Brand: John Wiley & Sons Inc
SKU: 9780470920107
Price: 116.51 RON
Availability: InStock

Autor: Katie D Paine

Limbă:

Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

116.51 lei

In an online and social media world, measurement is the key to success If you can measure your key b...

Informații despre carte

Autor

Katie D Paine

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2011

Pagini

272

EAN

9780470920107

ISBN

0470920106

Enbook ID

04345605

Editura

John Wiley & Sons Inc

Greutate

470

Dimensiuni

164 x 238 x 26

Descriere completă

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results. Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.* Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around* Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences* Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

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Measure What Matters - Online Tools For Understanding Customers, Social Media, Engagement and Key Relationships

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