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Carte Mathematical Models in Marketing Ursula H. Funke

Mathematical Models in Marketing

A Collection of Abstracts

Autor: Ursula H. Funke, M. Beckmann
Limbă: engleză
Legare: Carte broșată
Editura: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Disponibilitate: În depozitul extern
Expediem în 5-8 zile
275.89 lei
Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic a...

Informații despre carte

Autor
Ursula H. Funke, M. Beckmann
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
1976
Pagini
514
EAN
9783540078692
ISBN
354007869X
Enbook ID
02645693
Editura
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Greutate
795
Dimensiuni
127 x 203 x 29

Descriere completă

Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregate; descriptive, predictive, and normative; according to the mathematical technique applied or according to the problem area in which they are used. In marketing, the level of sophistication of the mathe matical models varies considerably, so that a nurnber of models will be meaningful to a marketing specialist without an extensive mathematical background. To make it easier for the nontechnical user we have chosen to classify the models included in this collection according to the major marketing problem areas in which they are applied. Since the emphasis lies on mathematical models, we shall not as a rule present statistical models, flow chart models, computer models, or the empirical testing aspects of these theories. We have also excluded competitive bidding, inventory and transportation models since these areas do not form the core of ·the marketing field.

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