Material Child - Growing up in Consumer Culture

Autor: David Buckingham

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Legare: Copertă tare

Editura: Polity Press

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Children today are growing up in an increasingly commercialised world. But should we see them as vic...

Informații despre carte

Autor

David Buckingham

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2011

Pagini

256

EAN

9780745647708

ISBN

0745647707

Enbook ID

04908736

Editura

Polity Press

Greutate

532

Dimensiuni

153 x 235 x 21

Descriere completă

Children today are growing up in an increasingly commercialised world. But should we see them as victims of manipulative marketing, or as competent participants in consumer culture? The Material Child provides a comprehensive critical overview of debates about children's changing engagement with the commercial market. It moves from broad overviews of the theory and history of children's consumption to insightful case studies of key areas such as obesity, sexualisation, children's broadcasting and education. In the process, it challenges much of the received wisdom about the effects of advertising and marketing, arguing for a more balanced account that locates children's consumption within a broader analysis of social relationships, for example within the family and the peer group. While refuting the popular view of children as incompetent and vulnerable consumers that is adopted by many campaigners, it also rejects the easy celebration of consumption as an expression of children's power and autonomy. Written by one of the leading international scholars in the field, The Material Child will be of interest to students, researchers and policy-makers, as well as parents, teachers and others who work directly with children.

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Material Child - Growing up in Consumer Culture

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