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Carte Mastering Public Relations A Davis

Mastering Public Relations

Autor: A Davis
Limbă: engleză
Legare: Carte broșată
Editura: Bloomsbury Publishing
Disponibilitate: În depozitul extern
Expediem în 10-18 zile
257.36 lei
"Mastering Public Relations" takes a strategic management approach to exploring this complex and cri...

Informații despre carte

Autor
A Davis
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2007
Pagini
256
EAN
9780230549302
ISBN
0230549306
Enbook ID
04040625
Editura
Bloomsbury Publishing
Greutate
396
Dimensiuni
233 x 159 x 15

Descriere completă

"Mastering Public Relations" takes a strategic management approach to exploring this complex and critical dimension of management and planning. This wide-ranging, detailed and highly readable insight into public relations includes multiple case studies and examples to provide a well-balanced interpretation of both theory and practice. The second edition has been revised throughout to include expanded sections on the history of PR, the use of the Internet for PR, the PR occupation and the future development of PR practice. It also contains more PR theory, extra case studies, and fully updated references and examples for a comprehensive introduction to this field.

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