Master Class In Brand Planning - The Timeless Works of Stephen King

Name: Master Class In Brand Planning - The Timeless Works of Stephen King
Brand: John Wiley & Sons Inc
SKU: 9780470517918
Price: 253.53 RON
Availability: InStock

Autor: Merry Baskin

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Legare: Copertă tare

Editura: John Wiley & Sons Inc

Disponibilitate: În depozitul extern

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253.53 lei

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen...

Informații despre carte

Autor

Merry Baskin

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2007

Pagini

396

EAN

9780470517918

ISBN

0470517913

Enbook ID

02470049

Editura

John Wiley & Sons Inc

Greutate

790

Dimensiuni

166 x 250 x 28

Descriere completă

In 1988, on Stephen King's retirement JWT published 'The King Papers' a small collection of Stephen King's published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King's most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today's more complex media environment. The book will serve as a valuable reference book for today's practitioners, as well as a unique source of sophisticated, contemporary thinking.

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Master Class In Brand Planning - The Timeless Works of Stephen King

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