Marketing Warfare

Name: Marketing Warfare
Brand: McGraw-Hill Education - Europe
SKU: 9780070527263
Price: 101.19 RON
Availability: InStock

Autor: Al Ries, Jack Trout

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Legare: Carte broșată

Editura: McGraw-Hill Education - Europe

Disponibilitate: În depozitul extern

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101.19 lei

You've got your hands on one of the greatest marketing manuals ever written--the classic that define...

Informații despre carte

Autor

Al Ries, Jack Trout

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

1997

Pagini

224

EAN

9780070527263

ISBN

0070527261

Enbook ID

04009467

Editura

McGraw-Hill Education - Europe

Greutate

288

Dimensiuni

242 x 166 x 33

Descriere completă

You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors--and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics--defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules!Praise For "Marketing Warfare": "By far the most valuable and exiting business book to come along in years."--Glamour"Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster."--New York"Chock-a-block with examples of successful and failed marketing campaigns. . .Makes for a very interesing and relevant read."--USA Today

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