Marketing the Moon

Name: Marketing the Moon
Brand: MIT Press Ltd
SKU: 9780262026963
Price: 118.73 RON
Availability: InStock

Autor: David Scott Meerman

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Legare: Copertă tare

Editura: MIT Press Ltd

Disponibilitate: În depozitul extern în cantități mici

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118.73 lei

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11s missi...

Informații despre carte

Autor

David Scott Meerman

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2014

Pagini

144

EAN

9780262026963

ISBN

0262026961

Enbook ID

02404941

Editura

MIT Press Ltd

Greutate

1074

Dimensiuni

287 x 250 x 18

Descriere completă

In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11s mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

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