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Carte Marketing Strategy Mark E. Hill

Marketing Strategy

The Thinking Involved

Autor: Mark E. Hill
Limbă: engleză
Legare: Carte broșată
Editura: SAGE Publications Inc
Disponibilitate: În depozitul extern
Expediem în 14-20 zile
569.43 lei
Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking l...

Informații despre carte

Autor
Mark E. Hill
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2012
Pagini
360
EAN
9781412987301
ISBN
141298730X
Enbook ID
04787622
Editura
SAGE Publications Inc
Greutate
800
Dimensiuni
203 x 254 x 23

Descriere completă

Marketing Strategy: The Thinking Involved is an innovative text that holds that marketing thinking leads to effective marketing strategy. It goes beyond simply introducing students to concepts and theories in the field by providing them with tools and methods to develop marketing thinking and questioning skills that will help them apply the concepts to real-life marketing strategy issues. As the chapters progress, the questions develop towards higher levels and more specialized inquiry, helping students acquire the skills needed in the practice of marketing. The book contains a wealth of pedagogy to support this active learning approach.

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