Carte Marketing Research for Managers CROUCH

Marketing Research for Managers

Autor: CROUCH
Limbă: engleză
Legare: Copertă tare
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
1 262.55 lei
The purpose of Marketing Research for Managers is to enable managers to become more informed researc...

Informații despre carte

Autor
Limbă
engleză
Legare
Carte - Copertă tare
Publicat
2016
Pagini
392
EAN
9781138144309
ISBN
9781138144309
Enbook ID
10918519
Greutate
890
Dimensiuni
189 x 246

Descriere completă

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool.

This new edition of the text includes:

* The development of the "knowledge economy"
* Analysis of customer relationship management
* Comprehensive discussion of electronic techniques
* New and updated case studies and examples

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