Marketing Research - Cases Methods,Processes and Practices

Name: Marketing Research - Cases Methods,Processes and Practices
Brand: LAP Lambert Academic Publishing
SKU: 9783659886720
Price: 368.41 RON
Availability: InStock

Autor: Dhananjoy Datta

Limbă:

Legare: Carte broșată

Editura: LAP Lambert Academic Publishing

Disponibilitate: În depozitul extern

Expediem în 5-8 zile

368.41 lei

Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and...

Informații despre carte

Autor

Dhananjoy Datta

Limbă

engleză

Legare

Carte - Carte broșată

Publicat

2016

Pagini

248

EAN

9783659886720

Enbook ID

12628674

Editura

LAP Lambert Academic Publishing

Greutate

386

Dimensiuni

150 x 220 x 15

Descriere completă

Marketing Research - Cases Methods, Processes and Practices focuses on the collection, analysis and reporting of market research data illustration on different marketing relevance. Comparative study of the organized and unorganized retailers, Impact of reference groups and their appeals on retail purchases, factor influencing consumers buying behaviour, factors influencing customer satisfaction, functionality of demographic profile, Post Purchase Behaviour, impact assessment of seven P's of marketing and factors affecting the selection of the organized retail outlet conceptual relevance are covered in this book. Students can recognize a research area to address, develop and apply a research plan to address precise questions, analyse data in depth and report their findings and conclusions. The book is primarily intended to provide benefits to policy makers, researcher, planners, executors and students and can increase the participation in various developmental activities of state and central governments for sustainability in related field covered in the book.

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Cele mai căutate

Categories

Authors

Publishers

Produse

Produse

Marketing Research - Cases Methods,Processes and Practices

Informații despre carte

Descriere completă

S-ar putea să te intereseze

Clienții care au cumpărat această carte au mai cumpărat și