Marketing Rebellion

Name: Marketing Rebellion
Brand: Schaefer Marketing Solutions
SKU: 9781733553308
Price: 117.12 RON
Availability: InStock

The Most Human Company Wins

Autor: Mark W Schaefer

Limbă:

Legare: Copertă tare

Editura: Schaefer Marketing Solutions

Disponibilitate: În depozitul extern

Expediem în 14-21 zile

117.12 lei

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends,...

Informații despre carte

Autor

Mark W Schaefer

Limbă

engleză

Legare

Carte - Copertă tare

Publicat

2019

Pagini

320

EAN

9781733553308

ISBN

1733553304

Enbook ID

21340649

Editura

Schaefer Marketing Solutions

Greutate

566

Dimensiuni

226 x 151 x 29

Descriere completă

Are you overwhelmed by the breathtaking rate of change in the world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of business making you feel irrelevant and lost?

Pathfinding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by reimagining marketing in a world where hyper-empowered consumers drive business results. Marketing Rebellion will teach you:

How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago.

Why businesses must be built on human impressions instead of advertising impressions.

The five constant human truths at the heart of a successful marketing strategy.

Why customer loyalty is dying and what you need to do about it right now.

How to help your best customers do the marketing for you.

Actionable steps to execute an immediate course-correction for businesses of any size.

Through new research, singular insights, and inspiring case studies, this entertaining book challenges your view of what it means to be a marketer today and provides an innovative blueprint for business growth.

The Marketing Rebellion is knocking at your door. Are you ready?

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Marketing Rebellion

The Most Human Company Wins

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