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Carte Marketing Performativity Hans Kjellberg

Marketing Performativity

Autor: Hans Kjellberg, Katy Mason, Johan Hagberg
Limbă: engleză
Legare: Carte broșată
Editura: Taylor & Francis Ltd
Disponibilitate: șansă 50%
Şanse de a obține acest titlu
367.29 lei
Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practi...

Informații despre carte

Autor
Hans Kjellberg, Katy Mason, Johan Hagberg
Limbă
engleză
Legare
Carte - Carte broșată
Publicat
2018
Pagini
250
EAN
9780367109509
ISBN
9780367109509
Enbook ID
20181373
Editura
Taylor & Francis Ltd
Greutate
464
Dimensiuni
243 x 172 x 24

Descriere completă

Marketing Performativity: Theories, practices and devices addresses concerns about the theory-practice gap so often discussed by marketing scholars, and indeed reframes this 'gap' by asking 'how is marketing theory performative?' How does marke

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